Dear Richard,

Welcome to another edition of the RAC3 Group Newsletter. This month, we continue our theme on passion - passion and values in the corporation. We trust you find our newsletter useful, informative, and interactive. Send us your questions and suggestions.

The RAC3 Group helps CEO's, executives, leaders, teams, organizations, and entrepreneurial individuals improve their performance and achieve extraordinary results--with confidence, grace, and ease. Find out more about us and how we work with our clients.

Richard Allan Canter, Coach & President

E. L. Kersten calls himself the founder and COO of Despair Inc. which markets a line of demotivational posters and other products. In “Core Values, Devalued,” a tongue-in-cheek article from the June 2005 issue of Workforce Management, Kersten asks us to “imagine a workforce that’s wholly committed to a set of values that constrains their behavior, but leaves executives free to do as they please.”

A company that follows his guidelines for developing values can accelerate the process he calls Radical Demotivation(TM). His guidelines include:

• using consultants to develop the organization’s core values
• stating core values as ambiguously as possible so employees can infuse them with their own meanings, making accountability more difficult, and
• anchoring core values to objectives over which employees have little control, making it easier for employees to experience failure.

(Read the entire Workforce Management article here. . .)

Most organizations recognize the potential for core values to ignite performance and results. Very few understand how to get corporate values off the plaque on the wall and into the heart of the company. Corporate coaching is a proven solution for this dilemma.

RAC3 Group works with organizations to identify core values. Once those values have been identified, we help the top leadership team to

• translate the core values into leadership qualities and skills that will grow the emerging leaders
• build a strong foundation that will bring alignment, discipline, and integrity to the corporation
• Identify behaviors that evoke and demonstrate those values, one at a time
• Tweak each behavior until it is specific, observable, and measurable
• Assess the current and desired performance, prepare an action plan
• Implement personal coaching

Is your organization on the road to Radical Demotivation(TM) or on a path for high performance and positive results? Contact us if you would like to continue this conversation.

RAC3 Group is evaluating several assessment tools and invites you to learn more about your personal values. Contact us and we'll set you up take the 10 minute assessment over the Internet. You'll learn some new things about yourself, and help us evaluate these tools.

(The RAC3 Group believes in the power of social capital and networking. Each issue we spotlight someone we want to introduce to our readers. Richard is a member of the Patriots Chapter of Business Networking International (BNI). Visit the Patriots Chapter member website.)